CARTEA DE VIZITĂ /
THE VISITING CARD
Authors: Fabrik, 72+87
Publisher: Fabrik
Language: Romanian
with English text addendum
2014
23 x 29 cm
64 pages
Hardcover
Print run: 150 hand numbered copies
Price: 170 lei
Received a "Honorary Appreciation" award in the frame of Die Schönsten Bücher aller Welt 2015 in Leipzig.
A book about the piece of cardboard with written or typed signs, indicating the name, profession and address of a person. A graphic lecture of style, simplicity, refinement and character.
Jury review excerpt:
"The catalogue of historic visiting cards from Romania is a homage to a medium of personal – and necessary – everyday communication. The self-confidence of the sender was not expressed in visual onomatopoeia, but actually hardly played a role: restrained elegance was a matter of course. And exactly this must be the message of the printing house, which produced this catalogue for its exhibition of historic visiting cards. With delicately reproduced facsimiles and properly printed for handling, each page of the book presents a card with front and back page – with the effect of a herbarium.
One can only hope that the incorrect running direction of the carton chosen for the book is not just a coincidence. After all, it is common practice to lend the carton more strength by selecting the long side of the card as running direction."
